Guild Esports enters partnership with Samsung

Samsung will provide monitors and displays for Guild's academy and professional players, as well as content creators.

Image via Guild

Guild Esports, an English esports organization co-owned by former soccer superstar David Beckham, has unveiled a one-year deal with Samsung where the giant technology company will be the org’s official display partner.

The deal will begin immediately and marks Samsung’s first partnership agreement with an esports org from the U.K. The company will provide monitors and displays for Guild’s newly launched academy program and extra monitors for its pro players, content creators, and staff. In exchange for the equipment, Samsung will enjoy exposure across Guild’s social media and digital content featuring pro players and content creators.

Guild’s director of commercial partnerships, Michelle Tierney, said the organization is delighted to be partnering with a brand like Samsung. “Samsung is an ideal partner for Guild given its world-leading technology, focus on innovation and providing users with the best possible gaming experience,” the representative said.

As for Samsung, its display head from the U.K., Damon Crowhurst, said the brand has a “long-standing legacy in esports” and sees Guild as the perfect partner to continue this legacy in the U.K. and Ireland.

Guild was launched in 2020 and fields professional esports teams across Fortnite, Rocket League, FIFA, and VALORANT. The organization is looking to expand its operations this year and there are expectations that it could enter CS:GO someday after starting a consulting agreement with esports historian Duncan “Thorin” Shields in November 2020.